Setting Up
Student Implementer Program
Fundamentals of Identifying and Engaging Your Audiences
Creating a Brilliant Experience for Recruits
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Building Your Recruitment Interest Form - 2 Videos (12:58)
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What Is The Right Mechanism To Capture New Subscribers?
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Attracting Recruits From Verbal Announcements Using SMS Campaigns - 2 Videos (6:24)
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Attracting Recruits At Events / Online Touchpoints with Landing Pages (8:01)
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Attracting Recruits from Your Website With Triggerpops - 2 Videos (5:14)
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QR Codes - Connect The Physical World To The Online World (3:08)
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Designing Content to Send - 3 videos (17:41)
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Intelligent Content - Making your Content Personalized to the Individual (5:45)
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Segmenting Your Prospective Recruits Into Different Lists - 2 videos (5:33)
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Automatically Following Up with Prospective Recruits - 2 Videos (7:01)
Driving Attendance to Events
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Creating Your Event Interest Form (4:23)
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Creating An Event Invitation Brochure (12:45)
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Identifying Interested Event Attendees - 4 videos (14:48)
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Creating An Event Registration Form (5:11)
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Converting Your "Interested" Attendees Into "Confirmed" Attendees (2:45)
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Segmenting Your "Interested" Attendees And "Registered" Attendees (3:10)
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Reminding Interested Event Attendees To Sign Up (automatically) (4:54)
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Sending Additional Information To Your Attendees With Group Publish (1:39)
Fields, Forms, and Database Management
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MUST WATCH Before Creating Forms (2:11)
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Creating And Editing Fields (questions contained on your forms and info stored in your database) (5:34)
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Building A Form Part 1 - Editing The Questions Included In Your Form (7:39)
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Building A Form Part 2 - What Happens After The Person Presses SUBMIT (5:19)
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Adding And Applying Tags - 6 videos (7:46)
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Import Data In From A Spreadsheet (5:33)
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Looking Up Information Of People In Your Database (3:25)
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SmartGroups - Creating Lists Of People With Specific Criteria (6:27)
Designing Content
Ways of Sending Content
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Sending A Brochure To One Person With Single Publish (1:45)
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Sending A Brochure To One Person From Your Mobile Phone With "Remote" (2:59)
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Sending A Brochure To A Group Of People With Group Publish (1:54)
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The Nurture Series (AKA Automated Follow-Ups) - 2 Videos (6:45)
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Two-Way Texting (13:18)
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Set & Forget Reminders - Schedule A Follow-Up For An Individual (2:47)
Streamlining the Communications Surrounding Your Auditions
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OVERVIEW: Example Audition Workflow With Automated Confirmation And Reminder Messages (4:41)
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Setting Up Your Audition Funnel - Defining Your Stages (0:49)
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Entering People Into Your Funnel (1:40)
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Assigning Audition Date And Time To Individuals (2:19)
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Triggering Audition Information To Automatically Be Sent To Someone (7:50)
Understanding Your Data and Analytics
Troubleshooting
