Getting Started
Fundamentals of Identifying and Engaging Your Audiences
Creating a Brilliant Experience for Prospective Recruits
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Building Your Recruitment Interest Form - 2 Videos (12:58)
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Attracting Recruits at Offline Touchpoints with SMS Campaigns (5:02)
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Attracting Recruits at Online Touchpoints with Landing Pages (8:01)
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Attracting Recruits from Your Website with Lead Magnets - 2 videos (8:13)
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BONUS CONTENT: What is the right mechanism to add new subscribers?
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Designing Content to Send to Your Prospective Recruits - 2 videos (12:45)
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Intelligent Content - Making your Content Personalized to the Individual (5:45)
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Segmenting Your Prospective Recruits Into Different Lists - 2 videos (6:27)
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Automatically Following Up with Prospective Recruits (5:20)
Driving Attendance to Events
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Creating Your Event Interest Form (4:23)
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Creating an Event Invitation Brochure (12:45)
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Identifying Interested Event Attendees - 4 videos (14:48)
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Creating an Event Registration Form (5:11)
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Turning your "interested" attendees into "confirmed" attendees (2:45)
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Segmenting your "interested" attendees and "registered" attendees in the database (3:10)
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Reminding interested event attendees to sign up (automatically) (4:54)
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Sending additional information to your attendees (1:39)
Fields, Forms, and Database Management
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Creating and Editing Fields (5:34)
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Must watch before creating forms (2:11)
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Building a Form Part 1 - Editing the questions included in your form (7:39)
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Building a Form Part 2 - What happens after the person presses submit (5:19)
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Adding and Applying Tags - 4 videos (5:58)
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Import Data in from a Spreadsheet (5:33)
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Creating Lists of People with Specific Criteria (6:27)
Designing Content
Ways of Sending Content
